Judy Goldstein is the Vice President of Strategic Planning & Partnerships where she works with the Chief Strategy Officer and the leadership team to help ASA and its partners propel the mission to engage K-12 students in career exploration and experimentation.
With over 30 years of experience in the education sector, Judy believes that every student deserves access to quality education—regardless of race, geography, or circumstance—including ample opportunities to acquire information needed to make informed decisions on their career and college pathways.
Judy is a results-driven senior leader with the ability to move seamlessly between strategy and execution. She is known for scanning the business landscape, identifying gaps, and creating innovative solutions that drive transformation and fuel company missions. Most recently, Judy was the SVP of Marketing, MSI information Services, where she ushered in a digital transformation strategy for three news journals and a book distributor serving K12 schools and public libraries. Prior, Judy worked at Pearson Education, spearheading a K20 marketing communication strategy, directing a K-12 operational project management office, and earlier in her career, managing marketing, promotion and sales support departments. Before Pearson, Judy worked in various roles at advertising agencies, public relations firms, and in children’s trade book and magazine publishing.
Judy holds degrees in Journalism & Graphic Design from Pennsylvania State University and certifications in Prosci Change Management and Lean Six Sigma.