American Student Assistance

On The Side Of Students For Over 60 Years

American Student Assistance® (ASA) works with kids and families to discover their education and career opportunities.



Through our insights and innovation agenda, we seek to help students and families stay ahead of an evolving 21st century education and workforce landscape. Explore our industry-leading insights, research, and analysis below.

Innovations In Learning Models

Higher Ed is using new learning models to address students’ concerns regarding how well degree programs can work for them. Download our latest infographic to learn more about these innovative models.

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Bridging The Gap

Across the country, colleges and universities are bridging the gap between the career readiness of their students and the challenge employers have finding qualified applicants in a competitive market.

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Higher Ed Is Adapting

The characteristics of today’s traditional college students have shifted. In fact, 70% of Americans pursuing a bachelor’s degree qualify as non-traditional students–making them the new majority.

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We advocate for change by addressing key provisions of federal, state, and local policy that will best help kids pursue education after high school and attain the credentials they need for career success.

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We team with partners to research, pilot, and deliver innovative solutions to the challenges facing kids as they make their education and career choices.

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Students & Alumni

Know yourself, know your options, and make smart choices. Choosing the right education path can be the first step in determining what the rest of your life will look like, so it’s important to know your options. Discover the education and career opportunities of your dreams and make a plan to get there.


Free financial, career, and student loan info you need to know—with real solutions when you need some help.


College Planning Services

In-person support and financial aid help for high school students, parents, and anyone aspiring to attend college.

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What People Are Saying

“The [ASA Upward Bound] program and Stonehill are a natural fit with the common mission and values that we share …”

Mark Sabina,
Director of Conference & Event Services
Stonehill College

“For students, Salt simply provides the tools and advice they need in a way they want.”

Craig Karlin,
Director of Financial Assistance
Fort Hays State University

“[ASA’s] wisdom, knowledge of the material, and advice and direction has literally changed my financial future.”

One-On-One Counseling Caller

“Out of everyone that I’ve ever dealt with… [ASA] has been the most helpful, the most patient, the most understanding.”

One-On-One Counseling Caller
Fort Hays State University