Research
& Insights
THE METHOD TO OUR MISSION
We make research a key component of our work to ensure that our programs are engaging and effective. We then apply our insights to help drive systemic change and improve post-secondary planning at a national level.
How Gen Z Approaches Decision-Making
American Student Assistance (ASA) is the national nonprofit committed to helping today’s teens and young adults make informed decisions about postsecondary education and career pathways. Beginning in mid-2020 …
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Working to Learn and Learning to Work: A state-by-state analysis of high s…
Work-based learning, including internships, youth and pre-apprenticeships, and cooperative education programs, allows students to gain work experience while in high school. Through these programs, young people…
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Digital Economy is Shaping Foundational Skills for Students
Labor market data and previously reported research confirm that the skills required of the modern workforce have changed. The new foundational skills of the modern economy include greater digital savvy, increa…
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& Insights Studies
How Gen Z Approaches Decision-Making
American Student Assistance (ASA) is the national nonprofit committed to helping today’s teens and young…
Learn More 2 downloadable itemsWorking to Learn and Learning to Work: A state-by-state analysis of high school work-based learning policies
Work-based learning, including internships, youth and pre-apprenticeships, and cooperative education pro…
Learn More 3 downloadable itemsSpotlight on High School Internships
Opening Doors to In-Demand Skills, Social Capital & Greater Career Certainty
Learn More 1 downloadable itemDigital Economy is Shaping Foundational Skills for Students
Labor market data and previously reported research confirm that the skills required of the modern workfo…
Learn MoreAt the Crossroads of ‘I can’, ‘I should’, and ‘I want’
How the Japanese framework of Ikigai can help guide American youth toward more targeted educ…
Learn MoreAccepting That Four-Year College is No Longer a Panacea for Today’s Students
Valuing students’ voices in conversations about their futures…and why we must be OK wi…
Learn MoreUnderstanding Middle and High School Students’ Attitudes Toward Future Plans
Students today tend to be pragmatic — many understand that to have a successful future, they must be wil…
Learn More 1 downloadable itemSchool Counselors & College Financial Fit
The first steps on a student’s pathway are usually taken with a high school counselor. In the words of t…
Learn More 1 downloadable itemHow Parents Navigate and Influence Their Kids’ Post-High School Education
Is the dream of a four-year college education for every child still the ideal for parents, or are parent…
Learn More 1 downloadable itemExploring Students’ Perceptions & Expectations for Internships
Internships and other experiential work opportunities are fundamental to the workforce at large and to i…
Learn More 1 downloadable itemOur
Methodology
Through extensive research and insights, we make sure we know everything about our audience, their influencers, and the competitive landscape.
We design our outcome models around proven knowledge and behavior change evaluation. Every program is measured for impact and its value.
We work with three main
types of data:
Our team is skilled at using industry-standard tools to:
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