The Problem We Are Addressing
Today’s economy demands that students graduate from high school, earn some type of degree or credential, and develop knowledge and skills they can use in a job. But far too many young people drop out of high school, fail to enroll in a higher education program, or are unable to complete their credentials. We want students to avoid the financial hardship and misalignment between education and career choices that has had a serious, negative impact on student completion.
Students need tools and information to help them make informed choices about life after high school. The path to discovery should begin as early as middle school so students can learn about all the educational and career possibilities ahead of them. We believe that career exploration at an early age can help students develop a clear plan for their future that lessens the financial burden of postsecondary education, and increases their chance of success in their careers.
We empower kids to find and pursue their own education and career path, and provide them with the support and tools they need to get there. ASA approaches its mission from multiple angles—innovating products, partnering, and funding programs and services—that deliver significant impact to kids on a broad scale.