Judy Goldstein (ASA)

SVP of PR, Communications & Planning


  • Middle School Career Exploration
  • Blended High School Pathways
  • Diverse Postsecondary Pathways
  • Skill-based Hiring
  • High School Work-based Learning


Judy works with the CEO and leadership team to help ASA and its partners fulfill its mission to engage K-12 students in career exploration and experimentation. She believes that every student deserves access to quality education—regardless of race, geography, or circumstance—including ample opportunities to acquire the information needed to make informed decisions on their career and college pathways. 

Judy has more than 30 years of experience in the education sector. Most recently she was the SVP of Marketing, MSI information Services, where she ushered in a digital transformation strategy for three news journals and a book distributor serving K-12 schools and public libraries. 

At Pearson Education, she spearheaded a K-20 marketing communication strategy and directed a K-12 operational project management office. Earlier in her career, Judy worked at advertising agencies, public relations firms, and in children’s trade book and magazine publishing.  

Judy is a member of the Content Curation Council for SOCAP. She holds degrees from Pennsylvania State University and certifications in Prosci Change Management and Lean Six Sigma.


  • New Pathways Convening 2023: K-12 Career Education: Preparing Learners for their Future
  • SXSW EDU 2023: Validating Postsecondary Pathways: Quality Metrics Meetup


PivotEd Live: Skills-based Hiring