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At American Student Assistance® (ASA), we empower kids to find and pursue their own education and career paths, and provide them with the support and tools they need to get there. ASA® approaches its mission from multiple angles—innovating products, partnering, and funding programs and services—that deliver significant impact to kids on a broad scale.

We ensure our programs are effective, applying our robust three-pronged research agenda to inform where and how we can best deliver services to kids, measure student impact, and drive our advocacy efforts.


We make sure we know everything about our audience and their influencers—from their attitudes about school and jobs to how they engage with the world—to ensure we deliver the best programs to assist them with their education and career paths.


We constantly measure and evaluate the effectiveness of our programs to guarantee we provide the greatest impact on the kids we help.


Through our innovation arm, we continually refine and expand on our suite of programs to reinforce our commitment to helping kids know themselves, know their options, and make informed choices.

Grant Opportunity

Massachusetts Middle School Career Exploration Grant

ASA is looking for proposals for career and interest exploration programs in middle school (6th-8th). The grant will support the development and execution of new programs, or the expansion of existing career exploration programs, that will expose middle school students to different career pathways. The application deadline is February 28, 2019.

Review Grant Application

See Our Latest Thinking Below

School Counselors and College Financial Fit

We surveyed more than 1,000 public and private high school counselors nationwide to assess their capacity to advise students about financial considerations for education options after graduation.

Download Study