Starting with robust research and insights, we make sure we know everything about our audience of young people, their influencers, and the competitive landscape in which we are operating. Our team of researchers has deep expertise uncovering the attitudes, needs, and preferences of target audiences (students, parents, school professionals, etc.) through in-depth interviewing, ethnographies, and survey research.
Our outcomes model is designed around proven knowledge and behavior change evaluation. Every program we deliver – be it directly or through our partners – is measured for impact and the value of that impact.
ASA® identifies, captures and integrates relevant data into insights and outcomes. We work with three main types of data: publicly available, primary/proprietary, and syndicated. Our team is skilled at using industry-standard tools to validate, secure, analyze, report and distribute data. Distilling this data and combining it with our insights and outcomes is the engine that helps to drive our innovation process.
Our best “innovation lab” is working directly within our community, online, and with our collaborators. We seek to partner with established in-market leaders to expand access to our target audience and find new solutions that can be tested for efficacy. Important collaborators include education institutions, technology partners, and K-12 school systems.