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Innovation

At American Student Assistance® (ASA), we empower kids to find and pursue their own education and career paths, and provide them with the support and tools they need to get there. ASA® approaches its mission from multiple angles—innovating products, partnering, and funding programs and services—that deliver significant impact to kids on a broad scale.

We ensure our programs are effective, applying our robust three-pronged research agenda to inform where and how we can best deliver services to kids, measure student impact, and drive our advocacy efforts.

Insights

We make sure we know everything about our audience and their influencers—from their attitudes about school and jobs to how they engage with the world—to ensure we deliver the best programs to assist them with their education and career paths.

Outcomes

We constantly measure and evaluate the effectiveness of our programs to guarantee we provide the greatest impact on the kids we help.

Innovation

Through our innovation arm, we continually refine and expand on our suite of programs to reinforce our commitment to helping kids know themselves, know their options, and make informed choices.

See Our Latest Thinking Below

School Counselors and College Financial Fit

We surveyed more than 1,000 public and private high school counselors nationwide to assess their capacity to advise students about financial considerations for education options after graduation.

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