Annabel Cellini is the Chief Strategy Officer (CSO) of American Student Assistance® (ASA), working with the CEO and leadership team to provide insight and direction to inform the execution of ASA’s strategic plan, and to implement a roadmap to increase the organization’s impact with students in grades 6-12.

She is known as a connector, an insights-driven leader, a strategic thinker and a creative communicator. She has a passion for, and deep experience in, developing thought leadership and building new go-to-market channels and partnerships.

Prior to joining ASA®, Annabel spent twenty years working with K-12, higher education, corporate learning and state government entities. She held numerous senior roles at Pearson dating back to 2001, most recently serving as the Senior Vice President of Strategy & Marketing in North America. Annabel’s expertise in education innovation is enhanced through her nonprofit board experience, and she has also advised three ed-tech start-ups.

Annabel holds an honors degree in English Literature from the University of Cambridge. Her personal work coaching a girls’ middle-school math group reinforces her commitment for the need to reach students early in their education, providing them with the tools they need to expand their opportunities.