Let’s work together to drive your institution’s recruitment, retention, and completion performance by better preparing students to manage the cost of their education.
Meet the schools we partner with, and hear what makes those partnerships so succesful.
Read our research and analysis—a perspective gleaned through 60 years working within higher education.
Sign up for a free Salt account, and gain the knowledge and confidence to take on one of life’s most important decisions: pursuing higher education.
Learn about our in-person counseling and support for any student who wants to attend college.
Access free content, forms, and tools to help you make smart decisions about your loans before, during, and after college.
Learn about our history, and mission to demystify higher education financing for prospective students, students, and alumni nationwide.
Want to join us? See what it’s like to work on our team, and explore some of our open positions.
Meet the board of directors and management team at ASA.
Over 300 higher education institutions across the nation are working with Salt® to successfully guide their students and alumni through the ﬁnancing process so they can achieve a positive financial future. Explore the list of our partner schools and see what college administrators are saying about the Salt experience.
“What separates ASA (Salt) from other firms is their attentiveness to our needs; support for our initiatives to educate our students; and responsiveness to our suggestions for improvement. In short, ASA is a true partner with us in default prevention and financial literacy… as proven by our declining default rates! Thank you, ASA!”
Penny Wills, President
“We congratulate ASA on reaching 1 million Salt members, and are excited to be part of the positive movement of empowering students and alumni with the tools necessary to navigate their finances before, during, and after college.”
Jodi Kaus, Director of Powercat Financial Counseling
Kansas State University
“Our collaboration with ASA has allowed FAME to bring Salt to all Maine high school students and 85% of Maine college students. FAME is a national leader in its statewide efforts to promote financial education, and we are fully committed to providing early and ongoing opportunities for Maine students to improve their financial knowledge and behavior.”
Bruce Wagner, FAME Chief Executive Officer
“As a financial aid administrator, I’ve had the opportunity of working with American Student Assistance (ASA) at both the university and community college level. ASA’s primary resource, Salt, is an invaluable tool for our students as they seek to become more financially informed and empowered. Salt’s success is clearly indicated by our students’ positive feedback and by measurable results, e.g., a significant decrease in student loan default rates for our institution. We are sold on ASA’s outstanding customer service, level of dedication, and commitment to providing a superior financial literacy resource.”
Julae Grosz, Director of Financial Aid
Chattanooga State Community College
“Salt is a great fit for our university and student population. It helps the university deliver services to students, such as default aversion, in a way and to a degree we otherwise could not. For students, Salt simply provides the tools and advice they need in a way they want.”
Craig Karlin, Director of Financial Assistance
Fort Hays State University
“Salt offers an outstanding way for us to remain involved with our students and graduates as they address their student debt. We know the financial health and knowledge of our students is key to their satisfaction and happiness in their investment at Oklahoma Christian.”
Chris Adair, Director of Alumni Communications
Oklahoma Christian University
“Being one of the first colleges in California to offer Salt free to students has given us competitive leverage, and we have promoted the program to potential and interested students to help conversion. Our default rates are currently low, but as a Hispanic-Serving Institution and with the increased number of Gen 1 students now attending our college, we wanted to make sure we continued the low rate by proactively working with both of these populations—as well as all student populations that can benefit from the financial management tools offered through Salt. We look forward to a continued relationship and continued positive results with Salt and American Student Assistance.”
Karen Schornstein, Director of Enrollment Marketing
Notre Dame de Namur University
“American Student Assistance’s Salt program is the right solution for our school. The opportunity for students to establish an online account to access financial literacy information, scholarship opportunities, and even job searches is a huge benefit. I also really like how they initiate contact with student borrowers during their grace period and notify them should they become delinquent with any payments. And because many of our Kansas peer institutions subscribe to Salt, our students will be familiar with the program upon transferring to other colleges and universities in the state.”
Kathy Blau, Director of Student Financial Aid
Garden City Community College
“It has been a pleasure working with the Salt team as we brought the program to SAIC. During implementation, they provided us with all the resources we needed to inform our community about Salt, including enrollment information for students. They always respond quickly to my various requests for Salt enrollment numbers for our students, and to provide further resources to meet a number of different needs across campus. Everyone on the Salt team has been so prompt in responding to my requests with great information to meet my needs.”
Jane Brumitt, Executive Director of Enrollment Services
The School of the Art Institute of Chicago
“Salt provides a platform that allows us to proactively engage our students and help mentor them to effectively manage their personal finances. Thanks to the marketing materials provided by Salt, every student on our campus is aware of Salt and the financial management tools they offer.”
Clint LaRue, Director of Student Financial Services
Oklahoma Christian University
“We were surprised at how quickly Salt’s My Money 101 lessons have impacted our students. We expect this will also lower our cohort default rate. What a great partnership!”
Shelley Semler, Fiscal Advanced Analyst for Financial Aid
PIMA Community College
“Having a large population of low income, first-generation students who come from families that know little to nothing about financial literacy, I am excited to be involved with bringing and implementing the Salt program on our campus. Salt provides a modern approach to financial literacy in multiple formats, which appeals to a broad base of our student population.”
Robin Rondeau, Senior Financial Aid Counselor
Holyoke Community College
“I love how Salt has partnered with us to make sure our students have all the resources possible to manage and repay their loans. Salt has my back: I explain the repayment process to students, hand them information about Salt, and I’m confident that our students will find the best solution for them. Salt has really helped our students overcome the fears and worries about borrowing for college.”
David Kessinger, Associate Director of Financial Aid
Visit our Contact page if you need help with your loans. If you’d like to learn how ASA® can work with your institution, fill out the form below and a representative will contact you.