Let’s work together to drive your institution’s recruitment, retention, and completion performance by better preparing students to manage the cost of their education.
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Read our research and analysis—a perspective gleaned through 60 years working within higher education.
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Learn about our in-person counseling and support for any student who wants to attend college.
Access free content, forms, and tools to help you make smart decisions about your loans before, during, and after college.
Learn about our history, and mission to demystify higher education financing for prospective students, students, and alumni nationwide.
Want to join us? See what it’s like to work on our team, and explore some of our open positions.
Meet the board of directors and management team at ASA.
Our team of experts keeps a constant eye on the student loan landscape, and how changes affect students and universities nationwide. Explore our industry-leading insights, research, and analysis below, and see recaps from our experts' recent webinars or appearances on our Events page.
Higher Ed Is Adapting To Non-Traditional Students
The characteristics of today’s traditional college student have shifted. In fact, 70% of Americans pursuing a bachelor’s degree qualify as non-traditional students—making them the new majority.
Register to download our latest infographic and learn how higher education is adapting to this growing population.Download Infographic
Graduating Class of 2017: Hiring Outlook
Download our latest whitepaper Graduating Class of 2017: Hiring Outlook and learn more about students entering the workforce and the perspective of employers looking to recruit top talent.Download White Paper
Emerging Social Trends Among Millennials
Schools are using the power of social networks to attract potential students, interact with current students and stay connected with alumni. Here are some social media insights that may help schools interact with their students in a more positive way.View Content
Generation Z: The Next Generation Learner
Generation Z has different preferences and expectations for learning than previous generations that may cause you to rethink your recruitment and retention strategies.View Content
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